Branding project,
for a law firm.
Estudio Jurídico Balear is a top law firm from Mallorca with 20+ years experience.
With their first major rebranding, they aim to keep and strengthen their leader position.
![](https://www.ps21barna.com/wp-content/uploads/2017/03/scroll2.png)
![](https://www.ps21barna.com/wp-content/uploads/2017/03/scroll2.png)
When you need a lawyer, you are in some kind of trouble.
So we decided to create an identity that shows calm and comfort,
even in the hardest times.
![ejb03](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb03-1.jpg)
![ejb03](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb03-1.jpg)
![ejb04](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb04-1.jpg)
![ejb04](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb04-1.jpg)
![ejb21](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb21.jpg)
![ejb21](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb21.jpg)
![ejb10](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb10-2.jpg)
![ejb10](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb10-2.jpg)
![ejb05](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb05.jpg)
![ejb05](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb05.jpg)
![ejb11](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb11.jpg)
![ejb11](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb11.jpg)
The Sea as a visual metaphor.
Being located in an island, sea is a part of local life and culture.
Identity reflects that, and strong typography suggest our adventureous spirit.
Estudio Jurídico Balear is brave enough to sail through hardest waters, and succeed.
![ejb20](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb20.jpg)
![ejb20](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb20.jpg)
![ejb06](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb06-2.jpg)
![ejb06](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb06-2.jpg)
![ejb14](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb14.jpg)
![ejb14](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb14.jpg)
![ejb09](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb09-2.jpg)
![ejb09](https://www.ps21barna.com/wp-content/uploads/2018/01/ejb09-2.jpg)
TECHNICAL TEAM
Creative direction:
Hugo Olivera, Jaume Leis
Copywriting:
Inés Masip
Art direction:
Jaume Leis, Elian Daghoum
Production:
Sigfrid Mariné
Strategy:
Aïda Vendrell
Print shop:
Grafiko